Friday, August 28, 2009

Social Media in the Newsroom

Arketi Group recently spoke with Chris Sweigart, reporter and director of social media for 11Alive, about leveraging emerging social media technologies to expand the traditional newsroom.

In addition to opening up its editorial meetings to the public, Sweigart acknowledges that 11Alive encourages its reporters to interact with viewers on Twitter and Facebook. This dynamic helps facilitate a free flowing conversation between reporters and viewers that benefits the entire community.

To see more video on Arketi Group TV, click here.

Wednesday, August 26, 2009

PR Camp: Social Media Marshmallows

Nearly 200 communications professionals gathered at the Georgia Tech Research Institute last Friday for the inaugural PR Camp Atlanta. The anticipated event consisted of a slew of PR, marketing and communications professionals engaging in highly interactive social media discussions. Focusing specifically on how to bridge the gap between digital natives and seasoned professionals, the event served as a hotbed for dynamic and insightful conversations.
Prompted by panelists such as Katie Mingo (Delta), Debbie Curtis-Magley (UPS) and Nick Ayres (Home Depot), attendees discussed how to capitalize on opportunities presented by social media and how to leverage these technologies to better serve our companies and clients.

Other panelists, including Jenny Schmitt (Cloudspark), Carol Flammer (mRelevance) and Matt Epstein (Definition6), facilitated discussions on ways to effectively track and measure success in the increasingly blurred world of marketing and PR.

Definition 6, an Arketi client, was one of the event's sponsors and had a chance to show off their latest innovation, Twitteringo. Spotted in the crowd were Natalie Springfield (Brasfield and Gorrie), Bill Cutts (Georgia Tech) and Bert Dumars (Newell Rubbermaid).

To learn what transpired at PR Camp Atlanta, check out the #PRCamp hashtag on Twitter:

Tuesday, August 11, 2009

Media Relations Boot Camp, Cajun Style

Prior to the PRSA GA August Luncheon, PR professionals listened as wildly vivacious, tremendously experienced, Media Trainer, Dr. Joseph Trahan, instructed on how to masterfully interact with the media. Louisiana native, Trahan, not only spoke Cajun to the group and belted out his favorite tunes, he enthusiastically lectured on how to prep clients to speak on camera and develop key messages that viewers will remember. Trahan even touched on how to dress and what not to wear. Adding a little spice to the seminar, Trahan recounted incidents from his experience in governmental, association, and educational and non-profit public relations.

Training with the group were Trey Burley (PAWS Atlanta), Miller Jackson (Hospitality Investment Firm) and Audrey Califf (Reynolds Group). For more information about PRSA GA and the September luncheon, visit

Friday, August 07, 2009

PRSA|GA's Annual Media Luncheon

The PRSA GA August Luncheon featured a lively panel comprised of members from the Atlanta media scene. Mark Meltzer (Atlanta Business Chronicle), Walter Jones (Morris News Service), Chris Sweigart (11 Alive) and Denis O'Hayer (WABE-FM 90.1) engaged in a dynamic and insightful discussion on the evolution of today’s news environment and what ramifications it will present.

Moderated by Richard Warner (What’s Up Interactive), panelists detailed how technological advancements and social media has led to the proliferation of information and how public consumption of news is drastically changing. Interestingly, panelists agreed these factors have brought us into an information revolution.

PRSA GA President and Arketi Group Principal Mike Neumeier presented Elyse Hammett (communications 21) with the monthly Chapter Champion award. In addition, Kim Englehardt (Primrose Schools) and Jesica Koenig (American Cancer Society) were honored as the chapter's newest APR's.

Spotted in the crowd were Nancy Schubert (IBM), Susan Rosenberg (UPS) and Lisa Pitrof (BusinessWire). For more information about PRSA GA and the September luncheon, visit

Wednesday, August 05, 2009

Video...the killer BtoB marketing app?

A recent report released by the Pew Research Center's Internet & American Life Project shows that the share of online adults using video-sharing sites has nearly doubled since 2006.

In fact, 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006. Today, nearly one-in-five internet users visit video sharing sites DAILY!

What does this mean for B2B marketers? Well, report after report tell us that video content in the B2B marketing world is more important than ever. So why not leverage the content you are already producing for use on a video-sharing site.

If you think YouTube is just for sock puppets and stupid human tricks, think again. Leading BtoB organizations like IBM , Cisco and Arketi Group (had to plug Arketi Group TV) can all be found on YouTube.

If you have the video content, why not try it out...who knows, being an early mover in this space might just pay off for you.

For the full report visit: