Friday, August 28, 2009

Social Media in the Newsroom

Arketi Group recently spoke with Chris Sweigart, reporter and director of social media for 11Alive, about leveraging emerging social media technologies to expand the traditional newsroom.

In addition to opening up its editorial meetings to the public, Sweigart acknowledges that 11Alive encourages its reporters to interact with viewers on Twitter and Facebook. This dynamic helps facilitate a free flowing conversation between reporters and viewers that benefits the entire community.

To see more video on Arketi Group TV, click here.

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