Wednesday, August 26, 2009

PR Camp: Social Media Marshmallows

Nearly 200 communications professionals gathered at the Georgia Tech Research Institute last Friday for the inaugural PR Camp Atlanta. The anticipated event consisted of a slew of PR, marketing and communications professionals engaging in highly interactive social media discussions. Focusing specifically on how to bridge the gap between digital natives and seasoned professionals, the event served as a hotbed for dynamic and insightful conversations.
Prompted by panelists such as Katie Mingo (Delta), Debbie Curtis-Magley (UPS) and Nick Ayres (Home Depot), attendees discussed how to capitalize on opportunities presented by social media and how to leverage these technologies to better serve our companies and clients.

Other panelists, including Jenny Schmitt (Cloudspark), Carol Flammer (mRelevance) and Matt Epstein (Definition6), facilitated discussions on ways to effectively track and measure success in the increasingly blurred world of marketing and PR.

Definition 6, an Arketi client, was one of the event's sponsors and had a chance to show off their latest innovation, Twitteringo. Spotted in the crowd were Natalie Springfield (Brasfield and Gorrie), Bill Cutts (Georgia Tech) and Bert Dumars (Newell Rubbermaid).

To learn what transpired at PR Camp Atlanta, check out the #PRCamp hashtag on Twitter:


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