Wednesday, August 05, 2009

Video...the killer BtoB marketing app?

A recent report released by the Pew Research Center's Internet & American Life Project shows that the share of online adults using video-sharing sites has nearly doubled since 2006.

In fact, 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006. Today, nearly one-in-five internet users visit video sharing sites DAILY!

What does this mean for B2B marketers? Well, report after report tell us that video content in the B2B marketing world is more important than ever. So why not leverage the content you are already producing for use on a video-sharing site.

If you think YouTube is just for sock puppets and stupid human tricks, think again. Leading BtoB organizations like IBM , Cisco and Arketi Group (had to plug Arketi Group TV) can all be found on YouTube.

If you have the video content, why not try it out...who knows, being an early mover in this space might just pay off for you.

For the full report visit: http://pewinternet.org/Reports/2009/13--The-Audience-for-Online-VideoSharing-Sites-Shoots-Up.aspx

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