Friday, June 19, 2009

Social Media Phenom Visits Atlanta

The June PRSAGA luncheon, a sellout, featured a myriad of PR and tech practitioners filling up the Cumberland Mall Maggiano’s. The featured guest speaker and social media superstar was Peter Shankman, founder of HARO, the largest free source repository in the world. Shankman noted the continued parallel between social media and trust while emphasizing the importance of using social media to propagate positive influences. Shankman provided examples of companies effectively using social media to engage their customers and prospects as well as detailing the tenets of effective social media: Transparency, Brevity and Relevance.

Spotted in the crowd was Lisa Pitrof (BusinessWire), Kristin Wallace (Sprint), Neil Hirsch (Solvay Pharmaceuticals) and Karlie Stanton (Popeyes). For more information about PRSAGA and the July luncheon, visit


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