Monday, April 20, 2009

BtoB Execs Talk Tech Marketing



BtoB Magazine's NetMarketing Breakfast Series was held at the Intercontinental Hotel in Buckhead and featured a panel of technology marketers sharing the challenges and successes of their marketing strategies. The panel was moderated by Ellis Booker, editor of BtoB Magazine and the featured speakers included Steele Hays (Sage Software), Leah Roscoe (VeriFone), and Steve Zimba (Cbeyond) [pictured above]. Panelists agreed that online and internet marketing has become a larger part of their overall strategy, while traditional forms such as print advertising and live trade shows have taken a back seat. Spotted in the crowd was Barry Mirkin (Business Marketing Association), Christian Erickson (Tekla), Denise Doyle (CDC Software), Shana Keith (Cbeyond), Scott Voigt (Silverpop) and Gabe Rand (Definition 6).

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