Friday, March 27, 2009

Turning to Tech


Local PR professionals gathered at the BusinessWire Media Luncheon last Thursday, held at Anthony’s restaurant, to discuss new methods being utilized to reach the media in the current economic environment. The panel (pictured above), consisting of editors from local pubs, featured Nedra Rhone (Atlanta Journal-Constitution), Nicole Smith (Atlanta Woman) and Stephanie Davis (skirt! Magazine). The panelists talked about how the decrease in print readership has lent itself to the utilization of social networks to connect with members of the media.

The panel also noted that creativity in tech communications is now a must, citing the changing landscape of social media tools and the rising popularity of online communities such as Twitter, Facebook and LinkedIn. Other topics examined by the panel included the types of materials they find useful and how they make decisions about what copy to use.

A big thanks to Neal Wells and the BusinessWire crew for putting on such a great event. For more information on BusinessWire, visit http://www.businesswire.com/.

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