Wednesday, March 11, 2009

Trade show budgets not hot this year

BtoB magazine is reporting that trade shows will be off greatly this year. Not really a surprise given the economy. In fact, this very marketing tactic was heavily discussed at the second annual Atlanta High-Tech CMO Roundtable held in late 2008.

To find out what CMOs said about this and what 2009 holds for BtoB tech PR and marketing professionals download the resulting free report at:

Trade show budgets projected to decline 17% this year

Chicago—Budgets for trade show exhibiting are expected to decline 17% this year, while the number of trade shows that exhibitors are planning to participate in should drop by about the same amount, according to the Trade Show Exhibitors Association.

Source: READ NOW


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