Thursday, March 19, 2009

Branding for the Cure

At the PRSA GA March luncheon, Kelly Dolan (pictured above), executive director of the Atlanta Affiliate of the Susan G. Komen for the Cure foundation, discussed how her organization is leveraging the power of marketing and public relations to overcome difficult times. The current economy poses challenges for non-profits and Dolan spotlighted the organization’s recent brand re-launch, detailing how they altered the famous pink ribbon, the symbol for breast cancer awareness and advocacy, to make it their own. PRSA GA President Mike Neumeier (Arketi Group) presented Liz Chilla (Emory University School of Law) with the monthly Chapter Champion Award. Spotted in the crowd were Ray Crockett (Coca Cola), Malika White (Atlanta United Way), Amy Leefe (Arketi Group) and Kelli Walsh (DeKalb Convention and Visitors Bureau).

For more information about PRSA GA and the upcoming April luncheon, visit


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