Monday, June 22, 2009

New MarketingSherpa Chart: Managing the B2B Marketing-to-Sales Process

Some great info from MarketingSherpa...One way to overcome this is to put a Marketing Automation system, like Pardot, in place. Want to know more about this? Check out the June 2009 issue of Core (which will be coming out later this week, so if you are not on the Core enewsletter list sign up now at:

From MarketingSherpa:

Which best practices are marketers NOT using to effectively manage their marketing-to-sales process? The one that stands out here is the ability to hand leads back to marketing when they have proven not to be sales worthy.

These are usually qualified prospects that simply aren’t ready to purchase. And not having process to handle this is a missed opportunity by allowing these future sales to fall through this gaping crack in the pipeline


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