Thursday, December 21, 2006

Score another one for podcasting!

Karen Bannan's article on BtoBOnline about podcasting is SPOT hits on many of the "B2B Podcasting Best Practices" that we have unearthed since we started our podcast in early 2006.

Have a read and if you are a BtoB marketing not at least looking at podcasting you need to...and if you are not sure how to get into this podcasting game give Mike at Arketi a call 404-929-0091 ext. 210.

Why e-mail marketers should consider podcasting

Karen J. Bannan
Dec 21, 2006

More than 12% of Internet users have downloaded a podcast over the past year, according to a report last month from the Pew Internet & American Life Project. That’s a significant jump from the 7% of users who reported the same in the research agency’s February-April 2006 report.

Read more.


Friday, December 15, 2006

Told You So: Traditional agencies don't cut it

This was a nice little article in BtoB this week that caught my eye, and I must say were here at Arketi agree with the findings. Print and TV are not the answers to every BtoB marketer's problem. However, beyond online marketing Public relations, event marketing, demand creation, thought leadership and savvy messaging are all just as important if not more so then print and TV ads.

That said kudos to Sapient for confirming what we have been observing for the past few years.

Study: CMOs look beyond traditional agencies for online marketing

Cambridge, Mass.—More than half (52%) of CMOs responding to a recent survey by digital agency Sapient said traditional, large advertising agencies are ill-suited to meet their online marketing needs. The survey of about 100 CMOs and senior marketers in the U.S. and U.K., conducted by Evalueserve, found 49% believe traditional ad agencies have difficulty thinking beyond print and TV.