Friday, April 24, 2009

Doing Business in India

Arketi members attended this month's Technology Executives Roundtable (TER) event which featured a distinguished group of India experts, including Ani Agnihotri (IIIrd Millennium Technologies Inc.), Vinod Keni (Aquarian Group), Madhu Madhusudan (VectorSpan, Inc.), Sanjoy Malik (Air2Web, Inc.) and Vaibhau Parikh (Nishith Desai Associates) discussing the in's and out's of doing business in India. Moderated by R. Jason D'Cruz (Morris, Manning & Martin, LLP), the event broached key insights, such as the fact that India is a huge and growing market that is attractive to U.S. businesses for penetration, and that outsourcing continues to grow in other areas such as back office processing (legal, finance). Panelists also discussed how best to handle the challenges of working in India from capital structure, legal and regulatory issues to managing time and cultural differences. All panelists agreed that for U.S. businesses to succeed, they must have patience, the right partner and flexibility in how they approach the market. Spotted in the audience were Ed Daihl (SIS), "Raj" Rajan (Virima), Dan Ciprari (Illumitron), and Keith Washington (Flo Healthcare).
For more information about TER, visit

Tuesday, April 21, 2009

BtoB's NetMarketing Breakfast Series -- UPDATE

Presentations from the Atlanta BtoB NetMarketing Breakfast is now avalible online. Word on the street is that later this week video segments shot after the breakfast will go online. To access this info click here.

Monday, April 20, 2009

BtoB Execs Talk Tech Marketing

BtoB Magazine's NetMarketing Breakfast Series was held at the Intercontinental Hotel in Buckhead and featured a panel of technology marketers sharing the challenges and successes of their marketing strategies. The panel was moderated by Ellis Booker, editor of BtoB Magazine and the featured speakers included Steele Hays (Sage Software), Leah Roscoe (VeriFone), and Steve Zimba (Cbeyond) [pictured above]. Panelists agreed that online and internet marketing has become a larger part of their overall strategy, while traditional forms such as print advertising and live trade shows have taken a back seat. Spotted in the crowd was Barry Mirkin (Business Marketing Association), Christian Erickson (Tekla), Denise Doyle (CDC Software), Shana Keith (Cbeyond), Scott Voigt (Silverpop) and Gabe Rand (Definition 6).

Monday, April 13, 2009

Best of Both Worlds

Arketians attended the TAG social mixer at Front Page News in Midtown last Wednesday. The event featured members of the TAG Consulting and TAG Young Professionals societies. The two groups intertwined nicely as the tech consultants had a chance to impart some wisdom and share their experiences with the up and coming tech professionals. Spotted in the crowd was Michael Lan (Jabian Consulting), Toby McChesney (Georgia State University), Kristin Kelly (Georgia Tech) and Beth Gray (Intersect Group).

For more information about TAG Consulting and TAG Young Professionals, visit

Friday, April 10, 2009

Looking for a Solid Set of Social Media Guidelines for Your Company?

Why not check out Intels. Published in January 2009 these are a nice set of corporate guidelines for employees interested in using social media. To review the Intel Social Media Guidelines click here.

Thursday, April 02, 2009

Building Back the Economy

The April PRSA GA luncheon featured a packed house of local PR professionals gathering to learn about the current state of Georgia’s economy. The event featured a distinguished panel led by former Atlanta mayor, Sam Massel (Buckhead Coalition). The other panel members, Ken Heaghney (Georgia State University), Don Beaver (Cobb Chamber of Commerce) and A.J. Robinson (Central Atlanta Progress) discussed the importance of staying positive and uniting as a community during these trying times. The panel also emphasized the need to strengthen the relationship between the city and state in order to help facilitate the economic recovery.
PRSA GA President, Mike Neumeier (Arketi Group) presented Ruth Mitcham (communications 21) with the monthly Chapter Champion Award. Spotted in the crowd was Lois Rossi (Manheim), Mickey Nall (Ogilvy), Brian Boudreaux (Arketi Group) and Lisa Pitrof (BusinessWire). For more information about PRSA GA and the May Annual Conference, visit