Sunday, December 13, 2009

B2B Twitterer of the Year

Entries for the B2B Twitterer of the Year Awards are in full swing. Now in its second year, the awards were established to recognize innovative and outstanding use of the social media sensation by B2B companies.

The emergence of the popular micro-blogging social platform has given B2B companies an easier way to connect with customers and prospects. The collective B2B community has leveraged Twitter to bolster a slew of different initiatives - ranging from campaign communications, event marketing, engagement strategies and more.

"It's not just about how many followers someone has, or how many times a person tweets in a given time. It's about creating a community and the value a B2B entity brings to it," says Joe Zuccaro, who oversees the operations of the B2B Twitterer of the Year Awards Program.

The last day to submit nominations is this Friday, December 18, 2009. Winners will be announced via Twitter in February 2010. For more information, visit http://www.b2boty.com/ or follow @B2BTOTY on Twitter.

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