Monday, September 14, 2009

Twitter Tips with the Doctor

Arketi recently spoke with University of Georgia professor, Dr. Kaye Sweetser, APR, after her PRSA GA September pre-luncheon seminar titled "Creating Your Social Media Playbook: A Pre-Season Training Camp."

Dr. Sweetser emphasized the importance of understanding the fundamentals of social media engagement and provided specific tips, tricks and tactics to consider when developing a social media strategy.

In addition to detailing components of an effective organizational Twitter account , Dr. Sweetser delved into Twitter best practices such as always providing a call-to-action, leaving space to be re-tweeted and using please & thank you.

To see more video on Arketi Group TV, visit


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