Sunday, December 06, 2009

Transcending Perceptions

The PRSA GA December Luncheon featured an esteemed panel featuring Doug Shipman and Alisa Smallwood from Atlanta's Center for Civil and Human Rights as well as Bill Halter (HOK) and Alexis Scott (Atlanta Daily World).

Shedding light on the strategy, design and thinking behind the contents and layout of the Center for Civil and Human Rights -- planned for construction in Atlanta in 2012 -- the panel provided insight into the larger communication issues involved with informing the public about the mission and purpose of the Center.

Leveraging a comprehensive communications approach that comprised of traditional media relations, new media outreach and innovative tactics, the Center's communications team attempted to change preconceived notions about the Center and properly educate the community.

Seeking to expand the Center's influence, presence and reach beyond its physical parameters in Atlanta, executives emulated the approach of the Holocaust museum in Washington D.C. and aimed at establishing an international presence.

Additionally, Shipman spoke about the social media strategy employed by the Center to drive awareness and create a forum to encourage ongoing communication and input from the community. Using only one social media channel, Facebook, the Center sought to unify the conversation and solicit feedback from the community.

PRSA GA President Mike Neumeier (Arketi Group) presented Katherine Mason (Porter Novelli Atlanta) with the monthly Chapter Champion award. Additionally, Kristy Wilson (Fleishman-Hillard) was recognized by the chapter for earning her APR. Congratulations to both.
At the conclusion of the luncheon, outgoing PRSA GA President Mike Neumeier passed the proverbial torch (or in this case, gavel) to incoming President Tim Hussey, director of marketing and communications at Emory Law. Tim graciously thanked Mike for his dedication service to the chapter and for his continuing committment to helping advance the Chapter.

For more information about PRSA GA, visit http://www.prsageorgia.org/ or follow them on Twitter at www.twitter.com/PRSAgeorgia.

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