Arketi and client ERDAS are featured in a MarketingSherpa case study out today about the use of Ajay-enabled web pages as a strategy to increase web leads. Have a read...
MarketingSherpa
Case Study #CS1994:
Organize Content with Ajax-enabled Web Pages: 5 Steps to Increase Web Leads
SUMMARY: Does your Web design make it hard for prospects to find all the product information and supporting content you’ve created for them? See how a software marketer improved his team’s online lead-generation capabilities with Ajax-enabled product pages that brought together brochures, demos, downloads and education content in one location. Carefully-placed registration forms are now capturing leads where once chaos ruled. Read more.
Source: MarketingSherpa.com
New MarketingSherpa Chart: Managing the B2B Marketing-to-Sales Process
Some great info from MarketingSherpa...One way to overcome this is to put a Marketing Automation system, like Pardot, in place. Want to know more about this? Check out the June 2009 issue of Core (which will be coming out later this week, so if you are not on the Core enewsletter list sign up now at: http://www.arketi.com/newsletter.html
From MarketingSherpa:
Which best practices are marketers NOT using to effectively manage their marketing-to-sales process? The one that stands out here is the ability to hand leads back to marketing when they have proven not to be sales worthy.
These are usually qualified prospects that simply aren’t ready to purchase. And not having process to handle this is a missed opportunity by allowing these future sales to fall through this gaping crack in the pipeline
Labels: CRM, Drip Marketing, Marketing Automation, Sales
The June PRSAGA luncheon, a sellout, featured a myriad of PR and tech practitioners filling up the Cumberland Mall Maggiano’s. The featured guest speaker and social media superstar was Peter Shankman, founder of HARO, the largest free source repository in the world. Shankman noted the continued parallel between social media and trust while emphasizing the importance of using social media to propagate positive influences. Shankman provided examples of companies effectively using social media to engage their customers and prospects as well as detailing the tenets of effective social media: Transparency, Brevity and Relevance.
Spotted in the crowd was Lisa Pitrof (BusinessWire), Kristin Wallace (Sprint), Neil Hirsch (Solvay Pharmaceuticals) and Karlie Stanton (Popeyes). For more information about PRSAGA and the July luncheon, visit http://prsageorgia.org/.
Arketians Attend First Tweet-Up
Over 100 Atlanta PR and tech professionals gathered at the new
5 Seasons Brewing Company Wednesday to network, mingle and…..tweet? The tweet-up (twitter slang for an informal gathering) featured
HARO founder,
Peter Shankman. In addition to giving away a free weekend stay at the new
Loew's Atlanta Hotel, Peter had a chance to converse with many of the excited professionals in attendance, including Mousa Ackall and Amy Leefe (pictured here). Shankman, known for his propensity to think outside the box, noted how continued technological advancements are changing the way we think, communicate and act. The trick is, according to Shankman, to stay optimistic and find ways to channel that technology for the overall societal good.
Spotted in the crowd was Jeremy Porter (
Journalistics), Matthew Nagel (
Georgia Tech) and Jenny Schmitt (
CloudSpark). For more information about Peter and HARO,
click here.
