Saturday, December 13, 2008

Rumble in the Concrete Jungle: ABC vs. AJC Tech Reporters

Nothing is more valuable to a public relations professional than getting inside the heads of reporters. Urvaksh Karkaria, technology reporter for the Atlanta Business Chronicle, and Kristi Swartz, technology reporter for the Atlanta Journal-Constitution, allotted us an hour to do just that.

On Thursday afternoon, PRSAGA’s Technology Special Interest Group (SIG) hosted a Q&A session with Urvaksh and Kristi.

Shannon Renter (Servigistics) cut right to the chase by asking the panelists which paper to pitch an exclusive story to. Lois Rossi (Manheim) gauged the reporters’ interest in a new auto industry trend while Brian Boudreaux (Arketi Group) inquired about the evolving landscape of print and online journalism.

The meeting wrapped up with host Michael McCullough (Edelman) asking about pitching strategies for PR pros. For more information about PRSAGA’s Technology SIG, visit
(Amy Leefe, Arketi Group, reporting)


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