Thursday, October 09, 2008

Americans Expect Companies to Have a Presence in Social Media

The results continue to roll in...Social media is a marketing channel that all marketers need to be thinking about using.

Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study.

Please Note: Clarification on below. The following results refer to the 60% of Americans who use social media.


According to the survey, 93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.

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