Friday, February 08, 2008

Traditional Media Suffers...Will Web 2.0 and Social Media?

Interesting article...the point is you can better measure ROI online...making online B2B marketing channels even more attractive. Podcasts anyone?

B-to-b media companies brace for ‘tough’ year
New York—B-to-b media companies face a “tough” year, as the economic slowdown puts the squeeze on marketing budgets and pressure on publishers to provide more solid ROI to clients, according to panelists who spoke Thursday at DeSilva & Phillips’ sixth annual Media Dealmakers Summit. Read more at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080208/FREE/930583611/1078/newsletter01

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