Thursday, November 15, 2007

Breakfast with Katie Delahaye Paine...at the Silver Skillet

This a.m. I had a wonderful breakfast at the Silver Skillet with measurement guru Katie Paine. This was really the first time Katie and I had a chance to really dig into what her company is doing and how we are measuring PR success. Simply put, Katie is "way smart" and presents PR measurement in a simple and doable way.

Any BtoB PR professional not seeking to find a deeper way to measure what they do is not really doing his/her job. Big Thinkers like Katie are pushing us as an industry to do more to connect outputs and outcomes. Kudos to Katie and her team...and as I told her this a.m. I am looking forward to many more breakfast meetings at "the Skillet"with her...

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