Wednesday, November 26, 2008

Can’t Sales and Marketing just get along?

If you’ve worked in a number of marketing organizations, you have probably experienced some that had a great relationship with the sales force, and some that didn't. What is the difference? Why can’t Sales and Marketing just get along?

We would argue it is Marketing’s job to understand what makes Sales (and sales people) tick, how they think, and how we should serve them as our customers. After all, it's marketing’s job to do exactly that with the customers who pay the bills – understand their needs and deliver a solution that works. To do that, marketers must recognize that the sales team thinks about everything from the standpoint of the sales funnel.

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Source: Core

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