Tuesday, November 25, 2008

'PC Magazine" 100% Online!

Wow...No hard copy of PC Magazine that is a turning point, and really a good one. As more and more readers are online the ability for the "publication" to be truly interactive is a great plus for those covered in editorial and those purchasing ad. Ziff, job well done!

‘PC Magazine’ says the time has come to go all digital

By Sean Callahan
Story posted: November 25, 2008 - 1:02 pm EDT

Ziff Davis Media announced last Thursday that it would shutter the print version of PC Magazine. The January edition of the storied publication will be its last in print.

The PC Magazine brand, however, is far from dead. It’s been moving online for years. In recognition of this reality, Ziff Davis has renamed the PC Mag Network as the PC Mag Digital Network.

The question is whether the closing of the print publication is a defeat for Ziff Davis or simply a smart move whose time has come. Ziff Davis Media CEO Jason Young said the decision was a long time in the making.

"Moving our flagship property to an all-digital format is the final step in an evolutionary process that has been playing out over the last seven years," Young said. "Since 2000, online has been the focal point where technology buyers get their information and technology marketers are directing their dollars to drive demand and build their brands. We have been carefully preparing for this step and are fortunate to have a digital business that has the scale, profit and opportunity to carry the brand powerfully into the future."

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Source: BtoBonline.com


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