Monday, November 17, 2008

New Test Results for Email Send Times: 3 Major Takeaways

Some interesting findings that MarketingSherpa sent out in the Nov. 17th "Best of Weekly" email blast...

New Test Results for Email Send Times: 3 Major Takeaways

Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience.

That's why it is eye-opening to chat with Hunter Boyle, Managing Editor, MarketingExperiments. He recently tested sending emails at the brink of dawn and in the wee hours of the morning.

Among the intriguing things he learned:

  • Emails sent before 9 a.m. dramatically lift clickthrough rates.
  • Early-bird execs on the East Coast respond to email before their workday begins.
  • Time-zone segments are worth testing for marketers with international lists.

Click below to listen to either a WMV or MP4 podcast with slides to hear about what Boyle and his researchers learned. The podcast is just under ten minutes long..Click to continue(Open access until November 19th)

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