Tuesday, April 03, 2007


I just returned from a weekend in Chicago. The weekend was not just a visit to my old stomping ground, but an opportunity for me to learn. On Monday I attended The Ultimate Media Pitching Workshop, a media relations session from Bulldog Reporter.

The session’s instructor, Michael Smart, travels the country teaching PR practitioners how to improve their media relations efforts. As the national news director at BYU and an independent counselor, Michael draws on his is own experiences and those of his prior workshop participants to illustrate how ANY practitioner can improve their pitching and volume of placements.

Michael is an engaging fellow with a lot of energy and passion for media relations. His insight into the media and what they are looking for, as well as actionable tactics will undoubtedly boost your media relations acumen. Give him a look and see if he makes his way to your neck of the woods sometime soon.

My only regret from the weekend is that I didn’t get a Chicago-style hot dog. For those of you unfamiliar with the Chicago Dog, here is the link to the Vienna Beef Chicago Style Hot Dog. If you have never experienced this culinary masterpiece you don’t know what you are missing.


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