Monday, October 30, 2006

Direct Marketing to account for 10.3% of U.S. GDP in 2007

MediaPost Communications' Center for Media Research is reporting that DM is making a bottom line impact on the U.S. Economy according the The Direct Marketing association's recent study. It stands to reason that DM does work, as much as people like to knock it most marketers know that without it your marketing mix is not likely to be optimized.

Source: Center for Media Research

The Direct Marketing Association, in presenting the findings from their study, The Power of Direct, at the recent DMA06 convention, said that DM driven sales are expected to slow somewhat in 2007, but not as much as total US sales.

Ken Magill, in summarizing part of the report, notes that direct marketing spending is expected to be $175.2 billion in 2007, up 5.2% from $166.5 billion in 2006. Also, direct marketing-related sales are expected to grow 6.5% in 2007 to $2.064 trillion, according to the DMA.

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