Friday, January 30, 2009

Social Networking Communications: Lesson Learned

A recent incident between FedEx and one of the largest global PR agencies demonstrates the need to apply basic communications principles in the evolving social-networking environment. Communication through these “social communities” has now evolved into normal everyday discourse among superiors, employees, clients, partners and prospects.

This new dimension of social communications presents a dynamic challenge for professionals. They must realize that this form of communication is now equivalent to a client call or a prospect meeting. The medium of communication is no longer important. All that matters is WHAT is being said. With the instantaneous transfer of information online, people must realize that the golden rule is now more relevant than ever: “Think before you speak, be careful of what you say and how you say it.”

To learn more about the incident, click to read the article here.


Create a Link

<< Home