Friday, January 23, 2009

A Brand Called YOU!

The January PRSAGA luncheon featured Jerry Wilson, longtime senior executive at The Coca-Cola Company and author of Managing Brand YOU. He advised attendees to think about their own personal brand by outlining the seven steps individuals should undergo to brand themselves. Explaining great brands have "inner essence," Wilson noted Tiger Woods and Bono are more than icons; they have become brands for who they are and what they represent. PRSAGA President Mike Neumeier (Arketi Group) recognized Jim Brams (KEF Media) as Chapter Champion and honored Felicia Joy Browder, APR (Ms. CEO Media) as the chapter's newest APR. Attendees included Nancy Schubert (IBM), Keith Bowermaster (Fresenius Medical Care), Saudia Muwwakkit (MLK Jr. National Historic Site) and Ray Crockett (Coca-Cola). For more information about PRSAGeorgia, visit

(Amy Leefe, Arketi Group, reporting)


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