Thursday, June 08, 2006

Emails Offering One Service Bring Higher Conversions

This research from Marketing Experiments is very useful. Tempted to pack a ton of "special offers" in your next email campaign? You'll think twice after reading this...

Source: The Marketing Experiments Journal

Marketing Experiments reports that emails offering one service compared to emails offering a choice of services bring higher conversions.

The outcome? The email that was focused on just one service, from beginning to end, significantly outperformed the email which tried to describe and pre-sell four separate services.

Our findings are not entirely surprising. Most of us already know that a website landing page which focuses on a single product or service will almost always do better than a similar page which tries to sell multiple products or services.

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