Wednesday, May 10, 2006

Some Great Information From the Institute for Public Relations

If you don't know about the Institute for Public Relations you need to. The organization's website is packed full of useful (free) information. It's worth a quick surf!

There is new "science beneath the art" available on the Institute for Public Relations website, but your opportunity to get the early registration price for the Summit on Corporate Communications will disappear next Monday.

The Summit on Corporate Communications is our newest limited-enrollment program for high potential, mid-career professionals. This may be the best faculty we have assembled in the history of the Institute for Public Relations Forums. Furthermore these senior corporate executives, agency leaders, and noted academics will participate broadly in the networking events where you can get to know them better.

Who else will be there? Organizations already represented among the registrants include: Allstate, Alticor, BurrellesLuce, Burson-Marsteller, ConocoPhillips, Constructive Communication, CRT/tanaka, Echo Research, General Electric, General Motors, GolinHarris, Johnson & Johnson, Limited Brands, Northwestern Mutual, Pepsi Bottling Group and Royal Dutch Shell.

Early registration for $995 is available only until May 15, 2006. The fee includes all program sessions, meals, receptions, and networking events, including An Evening of City Views and Star Wars at the Center of Science and Industry. Airfare costs to Columbus are reasonable and participants can secure a $99 hotel rate (including free high-speed Internet and airport transportation). The total costs represent an extraordinary bargain for the quality of learning and networking that you will experience. Full program and online registration at or call Michelle Hinson at (352) 392-0280.

- How the Global Economy Has Brought About Changes in Employee Communications, Gary F. Grates, President and Global Managing Director, Edelman Change.

- The Strategic Use of Measuring External Perceptions to Improve Relations With Multiple Stakeholder Groups During a Crisis, Ken Kerrigan, Deputy Director of Public Relations, Ernst & Young.

- How One Company Has Effectively Improved Communications With Strategic Publics, Sean D. Williams, Manager, Internal Communications, Goodyear Tire and Rubber Company, and Keith Price, Director, Corporate Communication Services, Goodyear Tire and Rubber Company.

Event Sponsor: Echo Research
Media Partner: PR News
Gold Sponsors: BurrellesLuce, Ketchum

This article, reprinted with permission from PR News , is by Angela Jeffrey, Vice President Editorial Research, VMS and a member of the Commission on PR Measurement & Evaluation.
Find the full article on our website at .

Jeffrey's column highlights research tips from one of the best white papers from the Commission on PR Measurement & Evaluation: Research Doesn't Have to Put You in the Poorhouse . Says Jeffrey, "Media analysis can really only address the measurement of 'outputs,' or what we are 'putting out there' in the form of media messages, etc. To address 'outtakes' (whether or not anyone heard your message, understood it and perhaps had a change of attitude) or 'outcomes' (real behavior change in terms of sales, loyalty, votes, etc.), you've got to go directly to your audience and ask questions." Find all the cost-savings tips in the full article.

"Public relations people today are scrambling to figure out the dynamics of employee blogging: usage trends, what's being said, with what impact. But new research by Dr. Donald K. Wright, University of South Alabama, and Michelle Hinson, Institute for Public Relations, may be the first to look specifically at practitioners' views of the ethics of what employee bloggers say and how employers react."

The full article, also reprinted from PR News , can be accessed at .

Source: From the Trustees and Staff of the Institute for Public Relations. An independent nonprofit dedicated to "the science beneath the art of public relations"™


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