JupiterResearch Finds That RSS Spending Soars Despite Low Perceived Adoption Rates

Some very optimistic news about RSS in the corporate environment...lesson from the research report to B2B marketers: get to know how RSS works now, not later. (We like NewsGator Inbox and love it!)

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that 63 percent of large companies plan to syndicate content via Really Simple Syndication (RSS) by the end of 2006. According to a new report: "RSS Comes of Age: Budgeting, Deploying, and Measuring RSS" by JupiterResearch Senior Analyst Greg Dowling, currently only 29 percent of large companies (with more than $50 million in annual revenues) publish content via RSS.

The growth of RSS is also highlighted by the fact that 48 percent of current RSS publishers are spending $250,000 or more to deploy and manage syndicated content. However, JupiterResearch has also found that spending at this level is inconsistent with the current rate of adoption.

For more click here...

Source: JupiterResearch news release (May 15, 2006)

posted by Mike Neumeier, APR @ 2:06 PM
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