Monday, March 06, 2006

Online Search Hits All Time High

On March 3 we saw a trend that we are sure will continue.

On that day Nielsen//NetRatings, a global leader in Internet media and market research, reported that online search conducted across approximately 60 search engines in the U.S. rose 39 percent year-over-year in January 2006 from four billion searches to nearly 5.7 billion, the highest number of online searches to date.

More importantly, Ken Cassar, chief analyst, Nielsen//NetRatings said, “Web users are conducting more searches not because they can’t find what they’re looking for, but because search as a utility has become deeply ingrained into people’s everyday lives.”

We agree and are encouraging B2B marketers to jump into the search game sooner rather than later. Working to optimize websites to be search friendly, tweaking SEO efforts and even using pay-per-click (PPC) marketing tactics is the right thing to do right now. Even if a B2B marketer is just “dipping his or her toe” in the search engine game now is the time – and the numbers back it up.

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