Right on BtoB magazine!

Tying it all together
Companies help clients maximize list impact with integrated tools

With the endless fragmentation of media channels and long selling cycles typical in b-to-b, marketers are as challenged as ever to find and keep customers. One strategy that continues to gain steam is integrated, consistent messaging to customers across channels over a set period of time.

Despite the volume of discussion devoted to integration in the media world, so-called integrated marketing is for many marketers still in the concept stage. Still, an estimated 25% to 35% of marketers have figured out how to integrate their direct mail activities with media including print, e-mail and the Web, according to the Direct Marketing Association.

posted by Mike Neumeier, APR @ 4:25 PM
Arketi Group website
Arketi Group News
Arketi Group Case Studies
Arketi Group Podcasts
Arketi Group Surveys
Arketi Group Whitepapers