Tuesday, February 28, 2006

“Will Podcasting Steal the Show?” -- YOU BET!

eMarketer published an article today titled “Will Podcasting Steal the Show?” http://www.emarketer.com/Article.aspx?1003851 that we think nearly hits the nail on the head. We think podcasting will be a huge hit in the coming months and years. In fact, we think it holds more promise than blogging for two reasons:

  1. The pervasiveness of the iPod and other highly-portable digital media players.
  2. It is a medium driven by audio, which is easier for media consumption.

What this article does not touch on is the thought leadership and educational uses of podcasting. This will make narrowcasting more important than before (finally living up to its hype). Marketers who just look at podcasting as another medium in which to insert a commercial ad or sponsorship are likely to miss the bigger boat.

Heck, in March we are even launching our own podcast. Already in “softlaunch” the B2B Marketing Minute is one of the first podcasts created expressly for business-to-business marketers seeking to generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. You can access it at www.arketi.com/minute.

To read more about the eMarketer article check out SurveyCity, a blog also created by Arketi:
http://surveycity.blogspot.com/2006/02/will-podcasting-steal-show.html#links

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