Dictionary of Public Relations Measurement, A Must Have

Since the Dictionary of Public Relations Measurement and Research was first released in 2002, it has become one of the most popular papers on the Institutes' free website ( http://www.instituteforpr.org/). The second edition, edited by Dr. Don W. Stacks, University of Miami, has expanded by almost 100 terms, with input from a broader group of scholars and research experts.

This is a very helpful, and easy to understand, resource that should be on any PR person's desk! If you have not spent any time on the Institutes' website I suggest you set aside a few minutes to do so. The information on this site is awesome and every bit is free.

posted by Mike Neumeier, APR @ 5:39 PM
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