Thursday, May 24, 2007

One day later...

So we here at B2B Marketing News entered the advanced blogosphere yesterday with our registration with Technorati. Technorati is the self-described, “authority on what's happening on the World Live Web, right now.” Silly me, I had only heard of the World Wide Web until now.

Technorati keeps its eyes on the Web, researching and organizing blogs and other user generated content. The system allows blogs to have fans and ranks them based on the number of unique links to said blog. You can tag your blog with keywords and other information that allows interested parties to find you.

Any marketer with a blog presence should take a look at Technorati. Not because they’re the self-proclaimed authority, but because 175,000 new blogs are started every day and the blogosphere has more than 18 updates per second. If you are paying attention to what’s out there, how can you expect to break through?

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