Friday, May 11, 2007

What a difference a week makes…

So last week I wrote a riveting blog entry about the insanity involved in purchasing an original “General Lee” for $10 million. Well, the online auction buyer experienced sticker shock.

As reported by CNN, the winning bidder claims that someone else placed the bids in his name after gaining access to his eBay account. The disputed bid is still under investigation and eBay has yet to find proof of illegal account usage. What’s more, according to eBay, a winning bid constitutes a legally binding contract. If this guy was really duped into The General it will be one of the more interesting examples of identity theft.

What’s the take home message for marketers? In the Web world of bidding, blogging, podcasting and Second Life-ing one has to be careful! Make sure your sites have accurate info and that you control who has access to it. Otherwise, you too may end up with an orange ’69 Dodge Charger in your office lobby.

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