Thursday, August 24, 2006

Where have all the good CMOs gone?

This study, which is based information from the top 100 consumer brand, is one that should cause pause for any executive with a "M" in their title. Could it be that some CMOs are just MBAs filling a role once occupied by professionals with electric imagination and a pulse on customers' desires...Or is it that those creative professionals atop the "Marketing" tree just don't understand how to measure and market their own success?

Who knows? But all marketing professionals should care.

Study finds CMO tenure becoming shorter

The tenure for chief marketing officers at consumer companies declined to an average 23.2 months from 23.5 months in 2005, according to a report released Wednesday by recruiting firm Spencer Stuart.

Source: BtoBonline


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