Monday, July 31, 2006

Blogs and podcasts effective b-to-b lead generation tactics

Not a surprise to us at Arketi at fact, our podcast ( is the most popular page on our website and in truth we really don't even promote our podcasts.

As an additional data point supporting this article, our client Oversight Systems' blog ( on Sarbanes-Oxley drives more visitors to their website then any other source.

Leaning: B-to-b markerters would be smart to start playing with and using blogs and podcasts sooner rather then later.

Blogs and podcasts cited as effective lead generation tactics for b-to-b marketers

Jul 31, 2006

Blogs and podcasts are among the top five most effective lead generation tactics for business technology companies, according to an annual survey by MarketingSherpa.

The research company last month polled 1,900 business technology marketing executives by telephone and online.

The top five tactics cited were free trials, Webinars, white papers, blogs and podcasts.
This year's survey results marked the first time blogs made the top five.

Source: Carol Krol (


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